Automated email + optional WhatsApp follow-ups after a purchase (online or tasting room). Thank them, share serving tips, suggest complementary wines, and introduce your wine club as an experience.
Swap the copy + channels per workflow page, but keep this structure the same so one CSS file styles all pages.
Warm post-purchase emails with hospitality-first copy prompts.
A short “thank you + tips” message for customers who prefer mobile.
Cross-sell suggestions based on what they bought (reds/whites/sparkling).
Delays and quiet-hours so messages arrive at the right moment.
Opt-outs, frequency limits, and “hospitality not hype” guardrails.
Track reviews requested, social shares, and wine club interest/conversions.
A simple timeline you can reuse across every workflow page.
Customer completes a purchase (online or tasting room, if captured).
Send a warm thank-you + what to expect next (order confirmation, delivery/pickup details).
Share simple storage and serving suggestions tailored to what they bought (sent 1–3 days later).
Recommend complementary wines, invite a review/social share, and introduce the wine club as access + experience (sent 5–10 days later).
If purchase completes at any time, workflow stops and tags as “Recovered”.
Conservative benchmarks for wine farms. Results depend on list quality, fulfilment experience, and brand voice.
We can deploy it as-is, or tailor it to your product range, brand voice, and channels.