import React from 'react'; import { Mail } from 'lucide-react'; import WorkflowDetailPage from '@/components/workflows/WorkflowDetailPage'; export default function WorkflowWelcomeSequence() { return ( ); }

How it works

A short onboarding sequence that builds trust, delivers value, and nudges the first action.

1

New lead captured

When someone signs up via form, WiFi, or social, the welcome sequence starts immediately.

2

Welcome email

First email introduces your wine farm, your story, and what makes you unique.

3

Value delivery

Second email (day 2) delivers value — wine guide, tasting tips, or upcoming events.

4

Soft call-to-action

Third email (day 5) includes a soft CTA — book a tasting, browse wines, or join wine club.

Triggers

These are the entry points that start the sequence, plus the actions that move leads toward purchase.

Workflow triggers

• Form submission

• WiFi sign-up

• Comment-to-subscribe capture

• Event registration

• Newsletter signup

Actions (what happens)

• Send welcome email immediately

• Deliver value content on day 2

• Share social proof on day 3

• Present offer on day 5

• Segment based on engagement

• Move engaged leads to sales pipeline

Expected results

Strong results come from good storytelling, clear value, and a low-friction next step (book or buy).

Lead-to-customer rate

20%

improvement when new leads receive a structured welcome path.

Email open rate

45%

when the first email arrives immediately and feels personal.

Monthly attributed revenue

R12K

from first bookings, first purchases, and early upsells.

Want this running for your wine farm?

We can deploy it as-is, or tailor it to your product range, brand voice, and channels.

Book a demo Open ROI Calculator