Workflow Retention Reactivate 15% of contacts
Workflows Library

Win-Back Campaigns
Bring lapsed customers back.

Re-engage customers who haven’t visited or purchased in a while. Automated sequences identify lapsed customers and send personalized win-back offers across email and WhatsApp.

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How it works

A simple reactivation ladder: detect dormancy → remind → incentivize → final outreach → update status.

1

Dormancy detected

When a customer hasn’t engaged in 90+ days, they’re automatically tagged as “at risk”.

2

Win-back email

A personalized “we miss you” email is sent with highlights of what’s new since their last visit.

3

Incentive offer

If no response after 7 days, a special comeback offer is sent (discount, free tasting, etc.).

4

Final outreach

A WhatsApp message acts as the final touchpoint before marking them as inactive.

Triggers

These behaviors identify lapsed customers and trigger the win-back sequence.

Workflow triggers

• No purchase in 90 days
• No email engagement in 60 days
• Wine club cancellation
• Booking cancelled without rebooking

Actions (what happens)

• Segment as “at risk” or “dormant”
• Send personalized win-back email
• Offer exclusive comeback discount
• Send WhatsApp reminder
• Notify sales team of high-value lapsed customers
• Update status based on response

Expected results

Strongest outcomes come from personal messaging, a time-bound offer, and prioritizing high-value contacts.

Reactivation rate
15%
bring a meaningful portion of dormant contacts back into the funnel.
Monthly recovered revenue
R8K
from win-back purchases, repeat visits, and reactivated members.
Reduction in churn
60%
when at-risk customers are identified early and re-engaged consistently.

Want this running for your wine farm?

We can deploy it as-is, or tailor it to your product range, brand voice, and channels.

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