Workflow Events Increase revenue by 35%
Workflows Library

Event Ticket Funnel
Sell more tickets. Maximize every event.

Complete ticket sales funnel from announcement to post-event follow-up. Early bird pricing, upsells, reminders, and QR check-in — all automated.

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How it works

A full event lifecycle: announce → sell → remind → check-in → follow up.

1

Event announced

When an event goes live, automated emails and social posts announce it to your audience.

2

Ticket purchase

When someone buys a ticket, they get confirmation with their QR ticket and upsell offers.

3

Pre-event reminders

Automated reminders sent 1 week, 1 day, and 2 hours before with event details.

4

Post-event follow-up

After the event, thank you messages with photos and next event announcements are sent.

Triggers

These events and deadlines start the automation and drive urgency.

Workflow triggers

• Event published
• Ticket purchased
• Early bird deadline approaching
• Event date approaching
• Event completed

Actions (what happens)

• Send event announcement to relevant segments
• Process ticket purchase and send QR
• Offer upsells (VIP upgrade, wine package)
• Send pre-event reminders
• Enable QR check-in on event day
• Send post-event thank you + feedback request

Expected results

Strongest lifts come from early bird urgency + upsell offers + reminder cadence.

Revenue increase
35%
from better promo timing and automated follow-up.
Upsell conversion
20%
VIP upgrades, wine packages, food pairings at checkout.
Check-in rate
95%
faster entry with QR tickets + scanning.

Want this running for your wine farm?

We can deploy it as-is, or tailor it to your product range, brand voice, and channels.

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