Workflow Marketing 3x ROI on ad spend
Workflows Library

Smart Retargeting
Segment and retarget automatically.

Automatically segment visitors and retarget with relevant ads. Sync your CRM segments to Facebook and Google for precise, cost-effective advertising.

How it works

A closed-loop advertising system: segment → sync audiences → show relevant ads → track conversions → re-segment.

1

Segment created

Based on behavior (visited, purchased, attended event), contacts are auto-segmented.

2

Audience sync

Segments are automatically synced to Facebook and Google ad platforms.

3

Personalized ads

Each segment sees relevant ads — cart abandoners see products, visitors see booking offers.

4

Conversion tracking

When they convert, the loop closes and they move to the next segment.

Triggers

These events define when contacts enter, move between, or exit audiences.

Workflow triggers

• New contact added
• Segment criteria met
• Purchase completed
• Booking made
• Event attended

Actions (what happens)

• Auto-segment based on behavior
• Sync to Facebook Custom Audiences
• Sync to Google Customer Match
• Exclude recent purchasers
• Track ad attribution
• Report on segment performance

Expected results

Biggest gains come from excluding converters, tailoring creative per segment, and keeping audiences fresh.

Return on ad spend
3x
from relevant ads shown to the right audience at the right time.
Lower cost per acquisition
50%
reduce wasted spend by excluding recent purchasers and low-intent segments.
Higher conversion rate
25%
when messaging matches intent (booking vs product vs event).

Want this running for your wine farm?

We can deploy it as-is, or tailor it to your product range, brand voice, and channels.